{"title":"coming soon","description":"\u003cp\u003ethey will be available tonight at 9:00pm east\u003c\/p\u003e","products":[{"product_id":"marukyu-koyamaen-isuzu","title":"Marukyu Koyamaen - Isuzu","description":"\u003ch2\u003eisuzu matcha by marukyu koyamaen\u003c\/h2\u003e\n\u003cp\u003eisuzu is a classic within the \u003cstrong\u003emarukyu koyamaen\u003c\/strong\u003e ceremonial matcha collection, loved for its refined balance, smooth texture, and unmistakable depth. it represents the traditional character of uji matcha — elegant, vibrant, and crafted with precision.\u003c\/p\u003e\n\u003cp\u003eproduced in \u003cstrong\u003euji, kyoto\u003c\/strong\u003e, the birthplace of japanese matcha, isuzu offers a more refined and layered experience compared to everyday matchas. it opens with a rich umami sweetness, followed by gentle bitterness, a creamy mouthfeel, and a subtle seaweed-like freshness that creates a beautifully rounded cup.\u003c\/p\u003e\n\u003cp\u003ewith its excellent balance between intensity and smoothness, isuzu is a matcha that shines in traditional preparation. whisked as usucha, it delivers a clean and satisfying bowl with depth and complexity. it also performs beautifully in matcha lattes, where its bold flavour remains present while blending harmoniously with milk.\u003c\/p\u003e\n\u003cp\u003ewhether you are exploring premium ceremonial matcha or looking for a reliable everyday favourite, isuzu offers the quality and character that has made marukyu koyamaen a trusted name among tea enthusiasts worldwide.\u003c\/p\u003e\n\u003ch3\u003eflavour\u003c\/h3\u003e\n\u003cp\u003erich and refined with a smooth umami body, gentle sweetness, and balanced bitterness. notes of fresh greens, delicate seaweed, and a creamy finish with a lingering depth.\u003c\/p\u003e\n\u003ch3\u003ebest for\u003c\/h3\u003e\n\u003cp\u003etraditional usucha, premium matcha lattes, iced matcha, and everyday ceremonial drinking. a versatile matcha for those who appreciate a richer and more flavourful cup.\u003c\/p\u003e\n\u003ch3\u003eorigin \u0026amp; production\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eproducer:\u003c\/strong\u003e marukyu koyamaen\u003cbr\u003e\u003cstrong\u003eorigin:\u003c\/strong\u003e uji, kyoto, japan\u003cbr\u003e\u003cstrong\u003eestablished:\u003c\/strong\u003e 1704\u003c\/p\u003e\n\u003cp\u003ewith over 300 years of tea-making heritage, marukyu koyamaen is one of japan’s most respected matcha producers, known for preserving traditional japanese tea craftsmanship while maintaining exceptional quality standards.\u003c\/p\u003e\n\u003cp\u003eisuzu is crafted from carefully selected first spring harvest tea leaves grown in uji, where the plants are shaded before harvest to enhance their chlorophyll, amino acids, and natural sweetness. the leaves are then finely stone-ground to create a smooth, vibrant powder that preserves the delicate aroma and rich umami characteristic of premium japanese matcha.\u003c\/p\u003e\n\u003ch3\u003ethe name\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eisuzu (五十鈴)\u003c\/strong\u003e refers to a traditional japanese bell, symbolising purity, elegance, and harmony. the name reflects the refined and balanced nature of this matcha — gentle yet full of character.\u003c\/p\u003e\n\u003ch3\u003estorage\u003c\/h3\u003e\n\u003cp\u003estore in a cool, dark place away from heat, light, and humidity. seal tightly after each use to maintain freshness. for the best flavour and aroma, consume within one month after opening.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eingredients:\u003c\/strong\u003e 100% japanese green tea\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eorigin:\u003c\/strong\u003e uji, kyoto, japan\u003c\/p\u003e","brand":"Let's go grab matcha","offers":[{"title":"40g","offer_id":46371139485916,"sku":"","price":50.0,"currency_code":"AUD","in_stock":true},{"title":"100g bag","offer_id":46371139518684,"sku":"","price":90.0,"currency_code":"AUD","in_stock":true},{"title":"100g tin","offer_id":50097642930396,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/3540\/3740\/files\/letsgograbmatcha_marukyukoyamaen_isuzu_40g.jpg?v=1785945052"},{"product_id":"marukyu-koyamaen-aoarashi","title":"Marukyu Koyamaen - Aoarashi","description":"\u003ch1\u003eaoarashi matcha by marukyu koyamaen\u003c\/h1\u003e\n\u003cp\u003eaoarashi is where many people begin their journey with \u003cstrong\u003emarukyu koyamaen\u003c\/strong\u003e. as one of the most beloved matcha in their ceremonial collection, it has earned its reputation as an everyday favourite — approachable, balanced, and effortlessly enjoyable.\u003c\/p\u003e\n\u003cp\u003ecrafted in \u003cstrong\u003euji, kyoto\u003c\/strong\u003e, the historic heart of japanese matcha production, aoarashi delivers the perfect introduction to authentic ceremonial matcha. it is smooth and well-rounded, with a gentle sweetness, soft umami, and a subtle seaweed-like freshness that lingers beautifully on the palate.\u003c\/p\u003e\n\u003cp\u003eunlike many matchas at this price point, aoarashi holds its character incredibly well when paired with milk. it stays vibrant in iced matcha lattes, remains clean and satisfying as traditional usucha, and adds genuine matcha depth to desserts and baking without overpowering other flavours.\u003c\/p\u003e\n\u003cp\u003ewhether you are taking your first step into ceremonial matcha or have been enjoying japanese tea for years, aoarashi is the matcha you will keep reaching for.\u003c\/p\u003e\n\u003ch3\u003eflavour\u003c\/h3\u003e\n\u003cp\u003ecalm and robust with a balanced combination of gentle bitterness, soft astringency, and natural sweetness. smooth texture with fresh vegetal notes, delicate seaweed umami, and a clean finish.\u003c\/p\u003e\n\u003ch3\u003ebest for\u003c\/h3\u003e\n\u003cp\u003eeveryday matcha lattes, iced matcha, traditional usucha, and baking. a versatile ceremonial matcha suitable for both beginners and experienced matcha drinkers.\u003c\/p\u003e\n\u003ch3\u003eorigin \u0026amp; production\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eproducer:\u003c\/strong\u003e marukyu koyamaen\u003cbr\u003e\u003cstrong\u003eorigin:\u003c\/strong\u003e uji, kyoto, japan\u003cbr\u003e\u003cstrong\u003eestablished:\u003c\/strong\u003e 1704\u003c\/p\u003e\n\u003cp\u003ewith over 300 years of tea-making expertise, marukyu koyamaen is one of japan's most respected matcha producers, known for its dedication to traditional craftsmanship and exceptional quality.\u003c\/p\u003e\n\u003cp\u003eaoarashi is made from carefully selected first spring harvest tea leaves, which are shade-grown before harvest to enhance chlorophyll levels and develop the vivid green colour, smooth texture, and rich umami that high-quality japanese matcha is known for. the leaves are then traditionally stone-ground into a fine powder to preserve their aroma and flavour.\u003c\/p\u003e\n\u003ch3\u003ethe name\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eaoarashi (青嵐)\u003c\/strong\u003e means \"green storm\" in japanese, inspired by the refreshing early summer winds that move through lush green landscapes. the name captures the essence of this matcha — vibrant, refreshing, and full of life.\u003c\/p\u003e\n\u003ch3\u003estorage\u003c\/h3\u003e\n\u003cp\u003estore in a cool, dark place away from heat, light, and humidity. seal tightly after each use to preserve freshness. for the best flavour and aroma, consume within one month after opening.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eingredients:\u003c\/strong\u003e 100% japanese green tea \u003cbr\u003e\u003cstrong\u003eorigin:\u003c\/strong\u003e uji, kyoto, japan\u003c\/p\u003e","brand":"Let's go grab matcha","offers":[{"title":"40g","offer_id":46371190538460,"sku":"","price":45.0,"currency_code":"AUD","in_stock":true},{"title":"100g bag","offer_id":46371190571228,"sku":"","price":80.0,"currency_code":"AUD","in_stock":false},{"title":"100g tin","offer_id":47374014021852,"sku":null,"price":90.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/3540\/3740\/files\/letsgograbmatcha_marukyukoyamaen_aoarashi_40g.jpg?v=1747157140"},{"product_id":"marukyu-koyamaen-chigi-no-shiro","title":"Marukyu Koyamaen - Chigi No Shiro","description":"\u003ch2\u003echigi no shiro matcha by marukyu koyamaen\u003c\/h2\u003e\n\u003cp\u003echigi no shiro is a beautifully refined ceremonial matcha from \u003cstrong\u003emarukyu koyamaen\u003c\/strong\u003e, created for those who appreciate a deeper, more traditional japanese tea experience. known for its elegant aroma, rich umami, and smooth finish, it represents the craftsmanship and heritage that have defined marukyu koyamaen for over 300 years.\u003c\/p\u003e\n\u003cp\u003ecrafted in \u003cstrong\u003euji, kyoto\u003c\/strong\u003e, one of japan’s most celebrated tea-growing regions, chigi no shiro offers a sophisticated balance of sweetness, umami, and gentle bitterness. compared to more approachable matchas, it carries a fuller body and greater depth, with a luxurious creaminess and lingering finish that makes every sip feel intentional.\u003c\/p\u003e\n\u003cp\u003eprepared as traditional \u003cstrong\u003eusucha\u003c\/strong\u003e, chigi no shiro reveals its true character — a smooth, complex bowl with vibrant colour, rich aroma, and a refined umami presence. it can also be enjoyed as a premium matcha latte for those who prefer a stronger matcha flavour that remains distinct when combined with milk.\u003c\/p\u003e\n\u003cp\u003ea favourite among experienced matcha drinkers, chigi no shiro is a beautiful choice for slow mornings, tea ceremonies, and moments when you want to experience the artistry of authentic japanese matcha.\u003c\/p\u003e\n\u003ch3\u003eflavour\u003c\/h3\u003e\n\u003cp\u003erich and elegant with a deep umami body, natural sweetness, and a gentle bitterness. notes of fresh greens, soft seaweed, creamy texture, and a long, refined finish.\u003c\/p\u003e\n\u003ch3\u003ebest for\u003c\/h3\u003e\n\u003cp\u003etraditional usucha, premium matcha lattes, tea ceremonies, and those seeking a more complex ceremonial matcha experience.\u003c\/p\u003e\n\u003ch3\u003eorigin \u0026amp; production\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eproducer:\u003c\/strong\u003e marukyu koyamaen\u003cbr\u003e\u003cstrong\u003eorigin:\u003c\/strong\u003e uji, kyoto, japan\u003cbr\u003e\u003cstrong\u003eestablished:\u003c\/strong\u003e 1704\u003c\/p\u003e\n\u003cp\u003ewith more than three centuries of tea-making expertise, marukyu koyamaen is one of japan’s most respected matcha producers, renowned for its dedication to traditional cultivation, careful selection of tea leaves, and exceptional stone-milling techniques.\u003c\/p\u003e\n\u003cp\u003echigi no shiro is crafted from carefully selected tea leaves grown in uji, where the plants are shaded before harvest to enhance their vibrant colour, amino acids, and natural umami. the leaves are then slowly stone-ground into a fine powder, preserving the delicate aroma, smooth texture, and complex flavour profile of premium ceremonial matcha.\u003c\/p\u003e\n\u003ch3\u003ethe name\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003echigi no shiro (千木乃白)\u003c\/strong\u003e carries the meaning of purity and elegance, reflecting the refined character of this matcha. the name evokes the beauty of traditional japanese architecture and the quiet sophistication found in japanese tea culture.\u003c\/p\u003e\n\u003ch3\u003estorage\u003c\/h3\u003e\n\u003cp\u003estore in a cool, dark place away from heat, light, and humidity. seal tightly after each use to preserve freshness. for the best flavour and aroma, consume within one month after opening.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eingredients:\u003c\/strong\u003e 100% japanese green tea \u003cbr\u003e\u003cstrong\u003eorigin:\u003c\/strong\u003e uji, kyoto, japan\u003c\/p\u003e","brand":"Let's go grab matcha","offers":[{"title":"40g","offer_id":46371194863836,"sku":"","price":55.0,"currency_code":"AUD","in_stock":false},{"title":"100g bag","offer_id":46371194896604,"sku":"","price":100.0,"currency_code":"AUD","in_stock":false},{"title":"100g tin","offer_id":50308615897308,"sku":null,"price":110.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/3540\/3740\/files\/letsgograbmatcha_marukyukoyamaen_chiginoshiro_40g.jpg?v=1747157204"},{"product_id":"marukyu-koyamaen-yugen","title":"Marukyu Koyamaen - 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