{"product_id":"shogyokuen-izumi-no-shiro","title":"Shogyokuen - Izumi no Shiro","description":"\u003ch2\u003eizumi no shiro matcha by shogyokuen\u003c\/h2\u003e\n\u003cp\u003eizumi no shiro is a refined ceremonial matcha from \u003cstrong\u003eshogyokuen\u003c\/strong\u003e, a historic tea producer based in \u003cstrong\u003euji, kyoto\u003c\/strong\u003e. representing the elegance and tradition of japanese tea craftsmanship, this matcha is carefully crafted to highlight the delicate sweetness, smooth texture, and rich umami that define exceptional \u003cstrong\u003euji matcha\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eproduced in the birthplace of japanese matcha, izumi no shiro offers a beautifully balanced and sophisticated flavour profile. it combines a gentle sweetness with a smooth umami body, subtle vegetal freshness, and a clean, lingering finish. its refined character makes it a wonderful choice for those who enjoy a matcha that is elegant, harmonious, and easy to appreciate.\u003c\/p\u003e\n\u003cp\u003eprepared as traditional \u003cstrong\u003eusucha\u003c\/strong\u003e, izumi no shiro reveals its graceful aroma, vibrant colour, and silky texture. its balanced flavour also makes it suitable for premium matcha lattes, where its delicate sweetness and umami create a smooth and luxurious drink.\u003c\/p\u003e\n\u003cp\u003ea matcha that embodies quiet refinement, izumi no shiro is perfect for those seeking an elevated everyday tea experience or a deeper appreciation of authentic japanese ceremonial matcha.\u003c\/p\u003e\n\u003ch3\u003eflavour\u003c\/h3\u003e\n\u003cp\u003esmooth and elegant with a refined umami body, natural sweetness, and gentle bitterness. notes of fresh greens, delicate seaweed, creamy texture, and a clean, lingering finish.\u003c\/p\u003e\n\u003ch3\u003ebest for\u003c\/h3\u003e\n\u003cp\u003etraditional usucha, premium matcha lattes, iced matcha, and mindful everyday drinking. ideal for those who prefer a refined and balanced ceremonial matcha.\u003c\/p\u003e\n\u003ch3\u003eorigin \u0026amp; production\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eproducer:\u003c\/strong\u003e shogyokuen\u003cbr\u003e\u003cstrong\u003eorigin:\u003c\/strong\u003e uji, kyoto, japan\u003c\/p\u003e\n\u003cp\u003eshogyokuen is a respected japanese tea producer from uji, kyoto, a region internationally recognised for producing some of japan’s highest quality matcha. with a focus on traditional craftsmanship, the brand carefully selects and processes tea leaves to preserve their natural aroma, flavour, and character.\u003c\/p\u003e\n\u003cp\u003eizumi no shiro is crafted from carefully cultivated tea leaves that are shaded before harvest to enhance their vibrant green colour, amino acid content, and rich umami. the leaves are then finely stone-ground into a smooth powder, preserving the delicate qualities and refined taste of premium ceremonial matcha.\u003c\/p\u003e\n\u003ch3\u003ethe name\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eizumi no shiro (泉の白)\u003c\/strong\u003e can be translated as \u003cstrong\u003e\"white spring\"\u003c\/strong\u003e, evoking the purity, clarity, and elegance associated with a natural spring. the name reflects the gentle and refined character of this matcha — clean, harmonious, and timeless.\u003c\/p\u003e\n\u003ch3\u003estorage\u003c\/h3\u003e\n\u003cp\u003estore in a cool, dark place away from heat, light, and humidity. seal tightly after each use to preserve freshness. for the best flavour and aroma, consume within one month after opening.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eingredients:\u003c\/strong\u003e 100% japanese green tea \u003cbr\u003e\u003cstrong\u003eorigin:\u003c\/strong\u003e uji, kyoto, japan\u003c\/p\u003e","brand":"Let's go grab matcha","offers":[{"title":"40g","offer_id":49980525183196,"sku":null,"price":45.0,"currency_code":"AUD","in_stock":true},{"title":"100g","offer_id":51916364447964,"sku":null,"price":100.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/3540\/3740\/files\/Shogyokuen-Izumi-no-Shiro-let-s-go-grab-matcha-36955149271260.webp?v=1785945223","url":"https:\/\/letsgograbmatcha.com\/products\/shogyokuen-izumi-no-shiro","provider":"let's go grab matcha!","version":"1.0","type":"link"}