Shogyokuen - Izumi no Shiro

izumi no shiro matcha by shogyokuen

izumi no shiro is a refined ceremonial matcha from shogyokuen, a historic tea producer based in uji, kyoto. representing the elegance and tradition of japanese tea craftsmanship, this matcha is carefully crafted to highlight the delicate sweetness, smooth texture, and rich umami that define exceptional uji matcha.

produced in the birthplace of japanese matcha, izumi no shiro offers a beautifully balanced and sophisticated flavour profile. it combines a gentle sweetness with a smooth umami body, subtle vegetal freshness, and a clean, lingering finish. its refined character makes it a wonderful choice for those who enjoy a matcha that is elegant, harmonious, and easy to appreciate.

prepared as traditional usucha, izumi no shiro reveals its graceful aroma, vibrant colour, and silky texture. its balanced flavour also makes it suitable for premium matcha lattes, where its delicate sweetness and umami create a smooth and luxurious drink.

a matcha that embodies quiet refinement, izumi no shiro is perfect for those seeking an elevated everyday tea experience or a deeper appreciation of authentic japanese ceremonial matcha.

flavour

smooth and elegant with a refined umami body, natural sweetness, and gentle bitterness. notes of fresh greens, delicate seaweed, creamy texture, and a clean, lingering finish.

best for

traditional usucha, premium matcha lattes, iced matcha, and mindful everyday drinking. ideal for those who prefer a refined and balanced ceremonial matcha.

origin & production

producer: shogyokuen
origin: uji, kyoto, japan

shogyokuen is a respected japanese tea producer from uji, kyoto, a region internationally recognised for producing some of japan’s highest quality matcha. with a focus on traditional craftsmanship, the brand carefully selects and processes tea leaves to preserve their natural aroma, flavour, and character.

izumi no shiro is crafted from carefully cultivated tea leaves that are shaded before harvest to enhance their vibrant green colour, amino acid content, and rich umami. the leaves are then finely stone-ground into a smooth powder, preserving the delicate qualities and refined taste of premium ceremonial matcha.

the name

izumi no shiro (泉の白) can be translated as "white spring", evoking the purity, clarity, and elegance associated with a natural spring. the name reflects the gentle and refined character of this matcha — clean, harmonious, and timeless.

storage

store in a cool, dark place away from heat, light, and humidity. seal tightly after each use to preserve freshness. for the best flavour and aroma, consume within one month after opening.

ingredients: 100% japanese green tea 
origin: uji, kyoto, japan